MattyB announced the concert in his "Blurred Lines" music video, at the end of the video, on July 3, 2013. He said that the concert will be held at the Gwinnet Performing Arts Center, on August 3 at 4:00 PM, and that the tickets will go on sale on July 12. On July 11, at MattyB's official website, an article with all the details of the concert was posted. The concert is modeled alike as his latest two in New York City and Los Angeles.
There are two different types of tickets available for the performance:
- Normal tickets for $26.50 to $46.50, including:
- Entrance to the show.
- VIP Meet & Greet packages for $95 each including:
- Premium entrance to the show.
- "Meet & Greet" passage.
- A signed poster by MattyB.
- A special MattyB merch item.